Free GTM audit

See my thinking before you spend anything.

The audit is a written review of who you should be selling to and how to reach them. I do it before any engagement, and you keep it whether we work together or not.

What you receive

An ICP map: the companies and roles most likely to buy from you, and why.
Ten strategies and hypotheses worth testing, each tied to a signal you can watch.
An honest read on whether outbound is your bottleneck at all.

Example hypothesis

The signal: A new CFO or controller hired in the last 90 days at a 3PL with 200 to 1,000 employees.
Target role: CFO
The angle: New finance leaders audit freight spend first. Open with a freight-cost benchmark for their lane mix, not a product demo.
How we measure it: Reply rate and meetings booked across 40 accounts over two weeks. Kill it below two meetings.

Request your audit

A few questions so the audit starts from your real situation. Every field is required unless it says optional.